Team

Dan Cluderay

Founder & lead consultant

I started Deep Retail because leaders kept telling me the same thing: they know AI matters, but they need someone who bridges strategy and the way work actually gets done. That is the work I care about.

What I do

I work with clients to clarify where AI can help first, what to defer, and how to get buy-in from the people who will live with the change. That spans discovery sessions, roadmaps, hands-on build where it makes sense, and coaching teams so the capability stays with you.

You will see me in workshops, in working sessions, and in the follow-up that turns a good conversation into something your organisation can use, not a one-off deck.

Why this mission

AI is not only for big tech. Real businesses deserve the same advantage, expressed in language that respects how busy you are, and with partners who stay when the first demo is over. That is the bar I hold the team to.

More from Deep Retail

For longer-form ideas on AI readiness, operations, and adoption, read the latest on What's in it for me, or come back to the team page to see the full picture of who we are.

What's in it for me? About us